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What is upstream and downstream customers?

What is upstream and downstream customers?

The upstream portion of the supply chain includes the organization’s suppliers and the processes for managing relationships with them. The downstream portion consists of the organizations and processes for distributing and delivering products to the final customers.

What is upstream customer?

Upstream marketing refers to the strategic process of identifying and fulfilling customer needs. Upstream marketing takes place at a much earlier stage by developing a clear market segmentation map and then identifying and precisely defining which customer segments to focus on.

What is an example of downstream?

For example, an oil refinery sells heating oil to a power company, which, in turn, sells the heating oil to homeowners and other consumers. Thus, the downstream operations include sales of products at both the wholesale and retail levels.

What is the meaning of upstream and downstream?

Upstream – If the boat is flowing in the opposite direction to the stream, it is called upstream. In this case, the net speed of the boat is called the upstream speed. Downstream – If the boat is flowing along the direction of the stream, it is called downstream.

What is a downstream strategy?

Downstream marketing is when you do the bulk of your digital marketing strategy—the strategic process of identifying how to best approach your audience and cultivate them towards conversion. In order to be successful, your marketing plan will need to be highly detailed, including a content calendar and specific goals.

What do you mean by downstream?

1 : in the direction of or nearer to the mouth of a stream floating downstream located two miles downstream. 2 : in or toward the latter stages of a usually industrial process or the stages (such as marketing) after manufacture improving profits downstream downstream products.

What is the formula of upstream and downstream?

And, the direction against the stream is called upstream. If the speed of a boat in still water is u km/hr and the speed of the stream is v km/hr, then: Speed downstream = (u + v) km/hr. Speed upstream = (u – v) km/hr.

What is difference between upstream and downstream?

Upstream refers to the material inputs needed for production, while downstream is the opposite end, where products get produced and distributed.

What is a downstream company?

Companies in the downstream sector are those that provide the closest link to everyday users. After crude oil is discovered and extracted—the upstream process—it’s shipped and transported—the midstream process. Thereafter, the oil is refined, marketed, distributed, and sold, which is the downstream process.

What is the goal of a downstream strategy?

Downstream activities provide a way to build new forms of customer value and lasting differentiation. The critical locus of both value and competitive advantage increasingly resides in the marketplace rather than within a company.

What do you mean by downstream cost?

Upstream prices are the prices paid by producers (as opposed to consumers), and are directly related to the cost of production. In contrast, downstream prices are the prices paid by consumers at the retail level.

What is a downstream effect?

relating to or happening at a later stage in a process. downstream effects/costs. Synonyms and related words. Late or too late.