Why the packaging is important?
The primary purpose of packaging is to protect its contents from any damage that could happen during transport, handling and storage. Packaging retains the product intact throughout its logistics chain from manufacturer to the end user. It protects the product from humidity, light, heat and other external factors.
What role does packaging play in sales?
Many shoppers will choose a product with packaging that catches their eye. In fact, a majority of shoppers have tried a product because its packaging caught their attention on the store shelf, highlighting the importance of using your package design to help your product stand out from the competition.
Why is it important to have a good packaging for your preserved or processed products?
Good packaging prevents waste and ensures that the food retains its desired quality throughout its shelf life.
What is the importance of food packaging?
Food packaging is vital for protecting food against external microbes and bacteria. It can also help preserve food and ensure it doesn’t spoil. After food packaging is removed, the shelf life of a food product is greatly reduced.
What are the 7 functions of food packaging?
Roles of Food Packaging
- Protection/preservation.
- Containment and food waste reduction.
- Marketing and information.
- Traceability.
- Convenience.
- Tamper indication.
- Other functions.
Why do retailers use point of sale marketing?
Restaurants and retailers frequently use point of sale marketing tactics to encourage customers to make last-minute purchases. However, because retailers resell other business’ products, point of sale marketing is significant to every company that sells items located at/near a retailer’s POS.
What do you mean by point of sale?
While POS often refers to a point of sale system, it also refers to the customer-product interactions that occur near where the actual sale of the product happens. The goal is to draw the customer’s attention to your products and market to shoppers who are already in the store and ready to make a purchase.
Why is it important to think about product packaging?
Start thinking about your brand packaging and consider these four factors. There are thousands of products on the market vying for your customers’ attention. According to The Paper Worker, one-third of a consumer’s decision making is based solely on product packaging.
How to optimize your point of sale area?
In fact, your POS displays are a final opportunity to boost sales with last-minute marketing tactics. By taking advantage of all these opportunities, you can optimize your entire retail space and increase sales while also offering shoppers added value, information, and additional deals they might not have otherwise known about.