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sociologist Pierre Bourdieu’s
The concept of social currency arose from the French sociologist Pierre Bourdieu’s social capital theory, which explored the benefits of social cooperation.
Social currency is basically “influence currency.” There’s a monetary value to a brand’s followers, likes, comments, shares and views. It is the extent to which people basically share the brand information — or lifestyle, for those influencers who share part of their everyday lives.
What is social currency sociology?
Social currency is the power and influence you yield in your social networking circle to influence the world around you. If you’re looking to build your personal brand, you can borrow social currency strategies from major brands and influencers to transform your online persona into genuine connections and influence.
Is social currency good?
Social currency helps increase the market value of your brand. When a consumer sees others also enjoying your products and services, they’ll be likely to trust and try what you have to offer.
Social etiquette is exactly how it sounds, it refers to the behavior you resort to in social situations—interactions with your family, friends, coworkers or strangers. We’re expected to follow social norms in order to coexist and live in harmony. Social etiquette influences how others perceive and treat you.
Social value is the quantification of the relative importance that people place on the changes they experience in their lives. It is important to consider and measure this social value from the perspective of those affected by an organisation’s work.
Why is social currency Important?
Having social currency increases a brand’s engagement with consumers and interaction with customers, and by that adding to the customer conversation around the brand, it grants access to information and knowledge, which is being shared within the customer base.
What is an example of social currency?
The social currency of a brand evolves organically in the network of human beings – customers, consumers, suppliers and partners. (Customer usually equals consumer, in most cases, but not all. For example: if I buy food for my baby daughter, I am the customer but she is the consumer, because she is the end user.)
Social currency refers to the actual and potential resources from presence in social networks and communities, including both digital and offline.
Social grace includes things like:
- Making proper introductions to people.
- Listening and not interrupting in conversation.
- Using good table manners.
- Maintaining good cell phone etiquette.
- Being careful not to put your foot in your mouth.